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Parker Campbell
Parker Campbell

Tag Heuer Connected Modular 45 Buy



TAG Heuer has just unveiled its second smartwatch, and this time it's officially "Swiss Made." The new electronic watch's finally assembly is tackled in TAG's La Chaux-de-Fonds workshop, qualifying it for the official designation, and it also introduces a new modular concept that hopes to eliminate the issue of obsolescence that plagues smartwatches, no matter the maker.




tag heuer connected modular 45 buy



TAG Heuer has just unveiled its second smartwatch, and this time it's officially "Swiss Made." The new electronic watch's finally assembly is tackled in TAG's La Chaux-de-Fonds workshop, qualifying it for the official designation, and it also introduces a new modular concept that hopes to eliminate the issue of obsolescence that plagues smartwatches, no matter the maker. Below you'll find all the details, and above, you can watch the press conference from earlier today, in Switzerland.


The watch will hit TAG Heuer stores as of today, and will be available from $1,650. Eleven standard models will be available, but up to 56 references will be available on demand, including titanium, ceramic, and gold-plated components. The chronograph Heuer-02T tourbillon mechanical module is at the top of the range and will be offered in a deluxe box set that includes a connected module and an additional black rubber strap, all for $17,000.


No tools of any kind are necessary to fully mix and match the case and strap components. The TAG Heuer Connected Modular 45 (once again) has a few main parts that can all be purchased separately with each. The parts include the main watch case module itself and two lug structures which attach on one end to the strap and on the other to the case. Then you have the strap/bracelet, as well as the buckles for the straps. The only modular element that cannot be swapped out is the bezel style, which is attached to the case. Users must begin by choosing one of 11 available Connected case styles or mechanical watch modules, and from there can further personalize the look of their watch.


TAG Heuer says it has a 25-hour battery life and to preserve it, you can opt to run the GPS technology from your phone rather than the watch. The watch also goes into a black and white power save mode if left inactive for more than a few seconds. You can easily add your score, including putts taken, as you play and even tag shot locations and clubs used, which helps with the performance analysis after your round. Text and call notifications mean you can stay connected with the outside world if you want.


As before, you can swap out the lugs as well as the straps even to the extent of swapping in a Calibre 5 mechanical watch module - making it a truly customisable, modular watch. The straps are easy to pop off and on if you know how: the metal lugs detach with them. Just trust us - don't read the instruction manual unless you want to get lost in "perpendicularly" jiggling things and dealing with "lug entities". 041b061a72


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